Wrappy Hour with Harpak-ULMA

Episode 22: A Retrospective on Retail (ft. Judson Armentrout)

Join us for an insightful discussion with Judson Armentrout, a seasoned Retail Packaging Consultant with a long history at one of the countries largest grocers, as we dive into key topics such as:

🔹 Career Journey: From Case Ready Coordinator at Kroger to his current role, Judson shares his wealth of experience in the retail packaging industry.
🔹 Packaging Evaluation: Discover what customers truly care about in packaging and how retailers can make informed decisions.
🔹 Retail Resistance: Understand why new packaging formats often face resistance and how to navigate the change curve in retail.
🔹 Financial Hurdles: Learn strategies to overcome the costs of testing new packaging formats and gain executive buy-in.
🔹 Future Trends: Explore the future of retail packaging, including innovations for pickup and quick list services.
🔹 Real-World Examples: Hear about real case studies and the lessons learned from Judson’s experience.

Don’t miss out on this episode packed with valuable insights for retailers and packaging professionals alike. Tune in now to catch the full conversation!

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