Articles
The Case For Case-Ready: How Fixed Weight Poultry Drives Profitability & Impact
COVID-19 didn’t just reshape public health — it reshaped how people buy, prepare, and consume protein. As restaurants closed and in-store meat counters scaled back, consumers turned to packaged proteins, sparking a major shift toward case-ready poultry products. And that shift stuck. By 2022, case-ready packaging had become the dominant format across all meat categories,…