Articles
The Many Faces of Flexibility: Lessons in Fresh Food Packaging
What did COVID-19 show us? COVID-19 had a deep and far-reaching impact on the fresh food industry. Social distancing and outbreaks at meat and poultry processing plants slowed production and caused mass shortages. As the pandemic drove restaurant closures, producers scrambled to redirect product originally meant for food service into retail distribution. In the fresh food industry, retail packaging attributes and quantities are highly dependent on intended distribution channel. As the pandemic stretched on, producers had to shift a significant portion of…