Plans to Showcase Robotic Automation in Customer Experience Centers

TAUNTON, Mass.–(BUSINESS WIRE)–Harpak-ULMA today announced it will partner with North America’s premier robotic technology provider, FANUC America, in two key initiatives: Harpak will join FANUC’s Authorized System Integrator program, and Harpak will showcase FANUC products in two new Customer Experience Centers (CXEs).

Customer Experience Center Initiative
The company recently launched two CXE programs; one soon to open in its own newly established headquartersfacility, and another in conjunction with PTC at its Boston Seaport CXE Center. Both CXEs feature state-of-the-art TFS500 smart connected thermoforming machines built with Rockwell Automation’s Allen Bradley automation controls and utilize FANUC robots for fully automated product loading and case packing. In addition, both platforms are enabled for PTC’s Augmented Reality applications, including Vuforia and Thingworx software suites. The Centers are expected to open for visitors in the first quarter of 2022.

Each CXE provides customers the opportunity to physically experience an operational smart, connected packaging line that is both AR-enabled and robotically automated. Such IIoT-enabled solutions are the literal foundation of digital transformation in packaging operations, both in data acquisition and for contextualizing real-time operating information used to manage performance. These state-of-the-art demonstrations help bring to life the business value and game-changing impact delivered through advanced digital technologies. In addition, Harpak-ULMA’s CXE will support a variety of market development efforts, including:

  • Materials Validation
  • Peelability Testing
  • Modified Atmosphere Packaging (MAP) Trials
  • Skin and Vacuum Trials
  • New Product Testing
  • Process Testing
  • Research and Development initiatives
  • Presentation Sample Production

“There is simply no more effective way to convey what smart, connected packaging assets bring to the table,” explained Kevin Roach, Harpak-ULMA’s CEO. “These are not pie-in-the-sky visions of what we could do — they are concrete, operational examples of what we already do. They’re also a fantastic way to showcase the power and potential of collaboration among some of the industry’s top suppliers. No solution is an island unto itself. Adding FANUC America, the leading supplier of robots and automation to our CXE puts an exclamation point on it for our customers. The CXEs help communicate the flexibility and accuracy of fully automated packaging operations using some of the most advanced robotic and software technologies available today. We expect to continue building out CXE locations in conjunction with our partners based on strategic priorities.”

FANUC Authorized System Integrator
In addition to the CXE initiative, Harpak-ULMA has joined FANUC’s Authorized System Integrator program. Harpak-ULMA has long offered full line automation, but the FANUC relationship enhances automation services that target stand-alone product loading, case packing, and palletizing automation solutions.

“The addition of Harpak-ULMA to our family of Authorized System Integrators is a natural extension of our cordial relationship in Europe,” said Dick Motley, director of ASI Sales, FANUC America. “Like Harpak-ULMA, we see digital transformation as a priority among many of our mutual customers, and the CXE Initiative should be a great showcase. We’re looking forward to working together on automation solutions for our consumer- and durable-goods packaging clients.”

Harpak-ULMA’s new global headquarters of Harpak-ULMA is located at 85 Independence Drive, Taunton, MA 02780.

For more information about Harpak-ULMA, visit or call 800-813-6644.

About Harpak-ULMA
Harpak-ULMA is the North American arm of ULMA, a $1B industry leader in complete packaging line solutions for Food, Medical, Bakery, and Industrial products. Harpak-ULMA provides smart, connected packaging systems utilizing Rockwell Automation’s controls and information platforms to deliver greater efficiency, uptime, and throughput, as well as better package quality and reduced waste. Well-designed, reliable solutions reduce customers’ total cost of ownership, help them overcome the challenges of an aging and evolving workforce, and improve control of maintenance expenses with competitive parts sourcing. In addition to offering ULMA primary packaging system and comprehensive automation solutions, Harpak-ULMA is the exclusive North American distributor of G. Mondini tray sealers, and RAMA secondary packaging machinery. Harpak-ULMA joined the Rockwell Automation Partner Network in 2018 as part of its initiative to build and deploy smart, connected packaging solutions.

About FANUC America Corporation
FANUC America Corporation is a subsidiary of FANUC CORPORATION in Japan, and provides industry-leading CNC systems, robotics and factory automation. FANUC’s innovative technologies and proven expertise help manufacturers in the Americas maximize productivity, reliability and profitability. Headquartered at 3900 W. Hamlin Road, Rochester Hills, MI 48309, FANUC America also has facilities throughout North and South America. For more information, please visit: or contact: Cathy Powell, Public Relations & Communications Mgr. at: [email protected].

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Josh Allen
Marketing Director
Harpak-ULMA Packaging, LLC
85 Independence Drive
Taunton, MA 02780
Ph: (508) 294-6442
Fax: (508) 884-2501
[email protected]